How Generative AI Will Change Sales

Marketing and sales soar with generative AI

how to use ai for sales

Real-time tracking is another advanced feature that allows us to keep a complete track record of operations. It is a cost-effective solution for our organization that helped speed and improve the sales process,” Aniket S. If any of these use cases resonate with your sales team, it’s time to start looking for the right AI solution. Here are a few acclaimed AI Sales tools your organization can leverage. The top use case for AI in sales is to help representatives understand customer needs, according to Salesforce’s State of Sales report.

  • Recognizing the importance of tracking the tool’s performance, they devise a structured approach to monitor its impact.
  • Traditionally, AI was dominated by rule-based systems, but as it evolved to tackle more complex problems, machine learning (ML) developed.
  • Using generative AI increases your chances to understand and represent the preferences of your unique customer segments.

Gong is a revenue intelligence platform that turns customer interactions into strategic insights, helping customer teams gain insights into market advancements. Did you know that 57% of sales reps forecast their pipeline inaccurately? That’s where AI sales forecasting tools like HubSpot Forecasting Software can help. Sales teams can use these tools to accurately forecast future revenue and monitor their pipeline. Of sales reps, 34% are using AI to get their hands on data-driven insights like sales forecasting, lead scoring, and pipeline analysis. In this piece, we’ll explain the challenges and benefits of AI in marketing, including ways you can use it to win customers, track analytics, and make the most of your investment.


Powered by OpenAI’s database, ChatGPT, and Dall-E, ChatSpot can help you prospect companies, generate content, and analyze your website’s SEO. Additionally, if you’ve connected a HubSpot account, you can create reports and complete record actions based on the data in your CRM. Generative AI tools can connect to and transcribe sales calls, then generate notes and action steps for you.

Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating – WIRED

Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating.

Posted: Thu, 05 Oct 2023 07:00:00 GMT [source]

The ability to process large datasets helps marketers make data-driven decisions that lead to optimization of strategies for improved performance and ROI. Marketers who use AI tools built directly into software platforms can track attribution modeling, performance insights, and customer insights. If you don’t already have the data you need, AI can help collect it by refining your data collection methods, parsing through vast amounts of information to pinpoint key insights and trends. These capabilities can help your team tailor marketing strategies that get results.


The next issues on the docket would be data quality and availability, followed by the existing integrations between internal systems, databases, apps, and the AI itself. With consistent and complete datasets to draw on, the AI can produce accurate work and the insights the business would need. We’re already witnessing AI become commonplace in sales – from prospecting and outreach to negotiations or pipeline analytics. On the contrary, it will act as a co-pilot, freeing them from repetitive tasks.

how to use ai for sales

In a process referred to as lookalike modeling, the technology recognizes the common traits and characteristics shared by your top customers. This means you are one step closer to targeting customers with similar attributes likely to be interested in your products or services. AI works by processing data with algorithms and pattern recognition to simulate human intelligence.

For AI to be effective for sales messaging, you must feed it with high-quality data. Poor input will result in an ineffective output, leaving customers disappointed. Intuition and creativity cannot be replaced by AI, so human oversight is essential. AI models must be tested and optimized to ensure their effectiveness. While the business case for artificial intelligence is compelling, the rate of change in AI technology is astonishingly fast—and not without risk. When commercial leaders were asked about the greatest barriers limiting their organization’s adoption of AI technologies, internal and external risk were at the top of the list.

Gather feedback from your sales team during this phase to asses if the cost is worth the results. Artificial intelligence (AI) can improve sales processes, identify selling opportunities, resolve sales challenges and boost overall sales performance. Understandably, these possibilities have led sales organizations to take an active interest in AI.

This is a perfect job for AI to help decode the tendencies that exist in your sales cycle, right down to each and every salesperson. Meanwhile, leads that are more likely to convert quickly sit and wait for a follow-up, or worse, get the attention of your competitors before your team can get to them. With the continuous refinement of AI algorithms, sales processes will become increasingly predictive. While automation can enhance efficiency, it’s essential to maintain human touchpoints in the sales process.

how to use ai for sales

For instance, if you’re only looking for a generative AI tool, then it doesn’t make sense to invest in a tool like Apollo or Gong. If you’re looking for an AI sales assistant, ChatSpot or Zoho’s Zia are some great options. Since then, millions of people worldwide have got their hands on this revolutionary technology. Otherwise, they’ll avoid these tools in the first place, resulting in missed opportunities for efficiency and growth. Double-check and add the element of human touch to all of your work. It’s powered by OpenAI’s GPT model and built on Apollo’s database of 60 million companies and 260 million contacts.

This includes their CRM, website backend, customer communication tools, and data storage solutions. For example, goals could be to reduce lead qualification time by 20%, increase sales team productivity by 15%, or boost customer lifetime value by 10% within a defined timeframe. They must also align with overarching business objectives so that AI-driven improvements lead to tangible outcomes like increased revenue, lower costs, or improved customer retention. Each session included 8—10 sales reps from various regions and product lines. The sessions were facilitated by an external consultant to ensure unbiased feedback.

how to use ai for sales

However, here are five applications that can transform your sales process. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous relationship with Luke and Roger, who are cats. Frank wants to see the percentage of sales for his expenses specifically so he goes back to his initial amounts and sees that how to use ai for sales expenses totaled $20,000, or 20% of revenue. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. This year, revenue, less pass-through costs, will be flat or grow as much as 1% from a year earlier, the London-based company said in a statement ahead of its capital markets day on Tuesday.

There’s no doubt about how effective AI sales tools like ChatGPT, Gong, and HubSpot’s Content Assistant are. When provided with the right inputs, these tools can help you generate resonating sales pitches, proposals, and other content. From predicting sales outcomes to automating time-consuming tasks to taking notes, Zoho’s Zia is a versatile AI assistant that helps sales reps manage CRM intelligently. Last but not least, Drift will notify your sales reps the moment your potential customers land on your website, empowering them to initiate real-time conversations with them.

Of all the salespeople using these tools for generating content, 86% have claimed them to be very effective. AI offers an opportunity to transform this data into actionable insights, enabling sales teams to make better decisions, future-proof their strategies, and keep a competitive edge. ChatSpot is a conversational AI tool designed to assist with your business’ sales and marketing goals.

Salesforce adds more generative AI features to Sales Cloud – SiliconANGLE News

Salesforce adds more generative AI features to Sales Cloud.

Posted: Wed, 15 Nov 2023 08:00:00 GMT [source]

You can also better predict which leads are most likely to become customers, helping you to focus your time and resources. Once priority customers are decided, sales reps serve them better with sales content personalized to their needs and preferences. Leads’ engagement rate increases with personalized content, businesses convert visitors and retain customers. AI bridges the gap between sales and marketing teams, aligning their workflows and strategies. It ensures both teams are in sync, from lead generation through social media campaigns to the final sales call, ultimately amplifying overall sales performance.

how to use ai for sales

Just like AI can prioritize leads, it can also prioritize opportunities. As most sales reps manage many opportunities concurrently, it’s not always easy to give each one the attention needed or recognize hidden signals of when an opportunity is falling off track. If that’s a scary thought — or if it takes a dedicated person to manage a system (and rules) to help prioritize those leads — there’s a better way.

how to use ai for sales

Continuously monitor the performance of AI tools and their impact on sales outcomes. Compare these metrics to your pre-AI baseline to determine the impact of AI on your sales processes. AI and predictive analytics tools use historical data and sophisticated algorithms to predict sales trends, anticipate challenges, and adapt to industry changes. AI-driven conversation and sales analytics tools go beyond transcribing calls and meetings. These tools offer data-led insights into customer perception, objections, and areas for improvement within sales conversations.